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Bar Entrepreneurship/Operation Management Strategies/License and Venue Requirements Sharing

Beyond the art of bartending, successful bar management requires business acumen, legal knowledge, and management strategies.

This course is designed for students who are interested in starting a bar business or improving operational efficiency. Led by senior industry mentors, it systematically analyzes the key practical aspects of the bar industry, from market positioning, license application, cost control to team management.

And you can try making your own cocktail twice.

$280 per person for non-alcoholic cocktail preparation and enjoyment (for students aged 16-17)

$320 per person for the preparation and enjoyment of an alcoholic cocktail (all participants must be 18 years of age or older).

Venue and attendance arrangements

$800 per session. Transportation fee (to and from the center or school). Minimum 8 people - maximum 80 people.

$300 per session. Venue rental (Jigger Flip Studio, Room 4C, Fuk Sing Factory Building, 2 Hock To Street, Tai Kok Tsui). Minimum 8 people - maximum 20 people.

Duration and number of episodes

1.5 hours/section

 

date

Services can be booked on a suitable date by institution or school.

Content Summary

1/ Market Strategy and Business Model - How to Define Your Bar's Style (Boutique Bar, Speakeasy, Themed Bar, etc.)
- Target customer analysis and competitive market research - Pricing strategy and menu design

2/ Regulations and Licensing Practices - Hong Kong Liquor License (Liquor Permit) Application Process and Frequently Asked Questions - Analysis of Venue Fire Safety, Hygiene and Noise Regulations - Compliant Operation and Risk Mitigation

3/ Core Operations Management Skills - Bar Financial Management (Purchase Costs, Break-Even Point Calculation)
- Human resource allocation and employee training - Inventory management and supply chain optimization

4/ Customer Experience and Marketing - Service Design for Building Brand Loyalty - Social Media and Event Marketing Strategies - Crisis Management and Customer Complaint Response

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Ken Lam

A seasoned bartender and bar operations expert, currently serving as the Head of Operations Development at Hand Shaken and an instructor at Jigger Flip, leading bar brand strategy planning, standardized operating system construction, and team training. Possessing years of experience in bar opening guidance and cross-regional management, she excels at combining business acumen with bartending expertise to create sustainable and profitable bar models.

Professional fields covered:
Bar operation strategy and brand development - New store opening preparation and business model design - Standardized operating procedures (SOP) establishment and optimization - Cost control and profit structure analysis

Team training and talent development system - Bartender grading training system planning - Service process and customer experience management - Improving cross-departmental collaboration efficiency

Product development and market positioning - Wine list design and pricing strategy - Localized specialty beverage R&D - Seasonal marketing campaign integration

Current core tasks:
Promote the development of a chain bar operation system, cultivate a new generation of bartenders with business acumen, and assist owners in achieving brand differentiation and profit growth.

Mentor Qualifications

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